Should marketers enable their customers to do more on their own?
By enabling customers to quickly and securely get their tasks done, brands can ensure a higher adoption of their technology as users appreciate the added value in their personal digital transformation. What are the advantages for brands to empower more their users? What are the factors marketers should take into account when investing in their new or growing mobile business? How should brands prepare for 2021, while considering recent market and privacy-related developments?
On the 9th of December, we joined forces with AppsFlyer to answer these questions with use cases from Canva, world-renown Australia-based graphic design platform, and 86 400, Australia’s 1st smart bank, to discuss the challenges and opportunities of customer enablement as well as the impact on digital advertising strategies and measurement.
Register below and watch the webinar recording on demand