Shawn Tan, our Head of Search & Social APAC is joining the judging panel of The Drum Social Buzz Awards 2020.
The Drum Social Buzz Awards have been running for nine years and are an international competition, celebrating the most effective social media strategies over the past year. Everyone claims to ‘do social media’ but the experts know that it takes so much more in the way of creativity, innovation and smart planning, to get results. These awards were created to celebrate those who were pushing boundaries and cleverly using social as part of the overall marketing mix.
‘My passion is to see positive social impact from social media. Everywhere around us we can see the impact of social media in politics, culture and accelerating changes in social behaviours. Beneath all of this, marketers have to work extra hard to get ahead of the competition and yet stay relevant in the face of uncertainty and change. Thus, there’s a lot of great work that ought to be celebrated and encouraged.’
Shawn Tan, Head of Search & Social APAC