Kabeer Chaudhary, Managing Partner APAC talks to Campaign about the new IAB specs for more transparency in programmatic trading
9 May, 2019
In a recent piece for Campaign Asia, our expert Kabeer Chaudhary, APAC Managing Partner, explained the importance of two new specifications released by the IAB Tech Lab through a brilliant analogy with the potato trading industry.
To summarise the points raised by Kabeer in his article, sellers.json and the OpenRTB Supply chain object want to add more transparency in the programmatic advertising ecosystem giving buyers added confidence in buying inventory programmatically and making life difficult for resellers who merely change hands without adding any value in the supply chain.
Read the full piece over on Campaign Asia here.
Want to discuss this topic with Kabeer in further depth? Then don’t hesitate to get in touch.