To apply for this role, you must submit a cover letter and your resume. In your cover letter, please highlight any experience that demonstrates why you are suitable for the position.
What you need to know about us
M&C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.
What we are looking for
- Reporting into the Global Head of Programmatic the candidate will work closely with the programmatic team based in the UK but be fully responsible for supporting our global offices in driving programmatic growth in the region.
- Day-to-day, the candidate will work alongside account teams to devise and implement programmatic strategies, provide insights and recommendations to improve campaign performance and make campaign changes as required. Help not only plan campaigns but execute campaign on DSP platforms.
- The candidate should expect to spend 70% of their time on campaign management and 30% contributing to new business plans and client meetings/QBR support.
- A secondary responsibility will be training and educating junior members on the programmatic landscape and all thing programmatic to run successful campaigns.
What you will be responsible for
- Develop display programmatic strategies across web and app and derive insights regarding the performance of campaigns in terms of segments such as, but not limited to, audience cohorts, content clusters, and targeting groups
- Assist account teams in packaging campaign reporting and insights in a client-friendly manner
- Own campaign management, when necessary, including bid strategy, campaign trafficking, implementation, launch, execution, and on-going optimization
- Keep up-to-date with changes within the programmatic space and relay this in monthly update
- Identify significant trends and areas of opportunity for campaign expansion. Work with account teams to recommend innovative ideas to clients
- Liaise with programmatic partners to help promote strong agency relationships, troubleshoot issues, and access new features
- Interact with client contacts, as needed, to discuss campaign performance and possible improvements as well as help upsell new initiatives to grow accounts
- Support with programmatic elements of new business pitches, including creating presentation decks and speaking to overarching strategies
- To provide day to day operational support over client facing.
What are the requirements of the role?
- Minimum of 6 months experience in programmatic digital media, preferably for a media agency and preferably with some level of mobile-media experience
- Proficiency with multiple DSPs. DV360, The Trade Desk, and any other mobile specific DSPs is a plus
- Experience working towards measurable direct-response metrics is a plus
- Experience managing campaigns driving towards app installs is a plus
- Knowledge of DMPs, such as BlueKai or Adobe, is a plus
- Technical knowledge of ad servers, tracking, mobile measurement tool is another plus
- Ability to work autonomously and with team members in different locations
- Comfortable with excel and large data sets to make analytical/data based decisions
- Excellence within the following skill areas: problem solving, data led analysis, organization, collaboration and presentation