Associate Director, Planning

New York

To apply, submit your CV along with a cover letter in a PDF format explaining what makes you right for this role.


This role is temporarily remote but when the office opens again, we will have full flexible working from the home and from the office.


This is a permanent role on the Planning team, reporting into the Planning Director.

What do you need to know about us?

M&C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.


What are we looking for?

We’re looking for someone to lead a large team, working closely with leads across departments (Buying, Search & Social, ASO, Programmatic and Creative). There are two key challenges with this role, firstly the continued development of the M&C Saatchi Performance proposition, delivering market-leading outputs to our clients, and secondly, to help develop the individuals across the teams.


What will you be responsible for?

An Associate Director on the planning team leading one of the largest accounts from out of the New York office. The successful candidate will work alongside the Director of Planning and Buying to develop and manage strategic performance campaigns for key clients, supporting a team of digital specialists.


The planning team is an extension of the clients’ marketing team. Through having an in-depth knowledge of the clients’ business challenges, combined with the ability to collaborate internally and leverage agency resources, the planning team is responsible for delivering business growth for our clients and the agency.


We are looking for an Associate Director who can drive agency growth, handle multiple ongoing projects, and is able to be the lead across a variety of client contacts and buys. The ideal candidate will have a proven track record in digital media planning and client servicing, and a solid background in performance media. They will possess strong leadership skills and a passion for digital innovation, advertising, and technology.


  • Oversee the client relationship across a growing portfolio of always on and burst campaigns
  • Build and maintain strong relationships with senior clients, understand and effectively navigate their organizational structure and decision-making process
  • Act as the planning team point of escalation for clients and internal stakeholders
  • Have a deep understanding of the clients’ business and develop digital media strategies in order to drive desired business outcomes
  • Ensure ongoing client satisfaction and demonstrate accountability for account growth and retention
  • Oversee the successful launch and ongoing execution of campaigns
  • Oversee a team of junior team members responsible for:
    • Creating media plans and campaign-strategy documents
    • Having an in-depth knowledge of all channels and capabilities
    • Identifying the optimal channel mix in order to deliver upon clients’ KPIs
    • Briefing channels against plans
    • Building campaign and data strategies
    • Analysing data to inform planning decisions
    • Developing testing roadmaps and hypothesis led planning
    • Forecasting performance
    • Extracting audience insights using available tools and resources
    • Driving and contributing to wider ad hoc strategic projects
    • Setting all client meeting agendas and running weekly client calls, in-person meetings, quarterly business reviews etc.
  • Oversee the team’s completion of client and internal deliverables and ensure all work leaving the agency is of a high standard
  • Work closely with senior members of internal teams (creative, data, buying, search & social etc.) to form overall strategy, planning and execution of campaigns
  • Lead the development of client growth plans, including the identification of cross-selling & upselling opportunities in order to drive growth for the client and increase agency revenue
  • Keep senior management up to date on client forecasting on a weekly basis and informed of any potential client issues and risks on an ongoing basis
  • Act as team and client advocate, challenging junior team members to think beyond their day-to-day routine and helping to sell through innovative tactics to the client
  • Accurately represent the clients’ point of view when reviewing work and providing feedback to direct reports and internal team
  • Support business development team with pitching, RFPs, and case study development
  • Act as an agency spokesperson and represent the company at industry events


What are the requirements of the role?

  • 6+ years’ media planning experience across digital channels with an emphasis on client servicing and relationship management (media agency experience preferred)
  • Up-to-date and maintained knowledge of the ever-evolving digital media landscape
  • Proven track record delivering on clients’ KPIs
  • In-depth understanding of digital strategy and how it’s devised and executed across display, search, social, mobile and growing channels such as connected TV
  • Highly numerate, very comfortable with data analysis with an eye for detail to identify client trends and upsell opportunities
  • Proven team management skills across departments to ensure that client deliverables are tracked, and timelines met
  • Excellent communication (both written and verbal), client facing and presentation skills
  • Comfortable working with senior clients and internal stakeholders
  • Excellent active listening skills and the ability to accurately interpret client needs
  • Strong storytelling skills and ability to clearly communicate complex information and ideas
  • Adept at multi-tasking and meeting deadlines in a fast-paced environment
  • Strong proficiency in MS Excel, Word and PowerPoint
  • Self- starter, committed to achieving results
  • Ability to problem solve and proactively seek solutions that improve team efficiency

What can you look forward to?

  • Fully flexible working from home or an office options
  • Conveniently located, dog-friendly offices
  • Competitive salary and vacation allowance
  • Full benefits, including 401K and company matching
  • Complimentary snacks and coffee
  • Monthly outings and weekly happy hours

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