Madtech Live Singapore
Our Managing Partner APAC, Kabeer Chaudhary, is attending Madtech Live Singapore, where he will be speaking about Mobile Advertising: The Big Opportunity for Independent AdTech.
Bringing ExchangeWire’s popular weekly MadTech Podcast, to a live event format in Singapore, for the first time!
The opportunities in mobile advertising have been discussed, at length, in the digital advertising and marketing industry for years. Now more than ever, we’re seeing buyers move their advertising dollars to a mobile environment. But what constitutes success for this format, and how can the industry tackle issues of fraud and quality control, to harness the true value of mobile marketing?
Join ExchangeWire and guests for a special live recording of the weekly MadTech Podcast, and to debate these challenges and explore the opportunities for independent AdTech, marketers, and brands in mobile advertising, in 2019.