Digiday Programmatic Marketing Summit
Our US team are attending Digiday’s Programmatic Marketing Summit in Austin, Texas on May 29-31, 2019.
The programmatic supply chain has been a black box to more or less everyone. But that’s changing, especially for advertisers. Enough ad buyers have developed a deep understanding of programmatic advertising that they are increasingly plumbing its depths to see where exactly their money is going. This scrutiny has triggered changes, like ad tech vendors lowering or eliminating some of their fees, but it has also raised new challenges as ad tech intermediaries’ unknown methods to come to light. With transparency tools like ads.txt and the upcoming release of OpenRTB 3.0, advertisers stand to get an even better look.
As leaders in performance marketing, we are eager to join the conversation. To hear our expert views, schedule a meeting with our team at the summit by emailing Chris.Morse@mcsaatchiperformance.com